I was born and raised a San Franciscan digital native by parents from Hong Kong and Singapore. Questions such as "Who am I?" and "What is the language of my heart?" were that much more interesting in a tri-lingual, tri-cultural family. After spending formative early years in Hong Kong, I returned to California to obtain my business degree from the University of California at Berkeley. Throughout my careers as a brand strategist, project/product manager, change agent, and talent developer, my work was cut out for me.
It didn't matter whether I was in corporate healthcare tech in the American Midwest; semiconductor manufacturing in the Silicon Valley; or a nonprofit children's hospital during the global COVID-19 pandemic. Regardless of the organization or the project - big or small, for profit or not for profit, in the high tech space or the healthcare space - the biggest challenges were never technical, but cultural: tensions between incumbents vs. innovators, technical experts vs. subject matter experts, headquarters vs. sites. Companies and their brands break over unresolved visions of "Who are we?" and "What is the language of our hearts?" In arenas with yet-to-be-discovered value and impact, we experience preventable barriers and burnouts.
What if navigating new markets actually refined our brand's true identity? What if our teams leveraged their diverse expertise to scale new heights? What if our existing cross-cultural presence unlocked greater creativity and innovation?
Across 3 languages in 3 countries, I've encountered leaders and their teams posing the same questions in the face of change. Through our work together, I saw them move through change and emerge even more resilient and agile, unearthing deeper clarity and impact on the other side. Not as an exception, but time and time again. See for yourself. Join us on the journey!